Google Analytics is a free web analytics service provided by Google. It allows hotels to track and analyze their website's traffic and user behavior. Google Analytics collects various types of data from a website, such as the number of visitors, the source of the traffic, the pages visited, the time spent on the website, and the demographics of the visitors.
The primary use of Google Analytics is to help hoteliers understand how their website is performing and how users interact with the content. This information can be used to make data-driven decisions to improve the website's user experience, increase engagement, and ultimately drive more conversions and direct bookings.
Authenticate with Google Analytics and get all relevant website information prepared at a glance: Conversion rate, transaction revenue, bounce rate, return on ad spent, new users, countries, sources, social networks, age distribution, and much more!