The Hotellistat blog

Partner blog entry: Personalized guest communications. Where are hotel groups going wrong?
Personalization sells: fact. And it sells particularly well in the hospitality sector. According to McKinsey & Company, brands that use individualized marketing tactics such as personalized emails can generally expect a 40% increase in revenues1. But when you look at the hotel industry specifically, the figure is even higher at 76 %².

Nadja Weindl

Jan 20, 2023 ·
Total Revenue Management
It has been on everyone's lips for years: “Total Revenue Management” (TRM). But what exactly does it mean, what are the most important key figures, and how to start?

Sina Niedermaier

Jan 10, 2023 ·
Tips for Competitor Analysis
When was the last time you conducted a proper competitor analysis? And what exactly is a competitor analysis and why would you need one for your property?

Sina Niedermaier

Dec 5, 2022 ·
Price increases in the hotel industry - Calculation and communication
The bad news never stops Inflation, staff shortages, rising energy prices there is no end to the challenging times in the hotel industry.

Sina Niedermaier

Nov 29, 2022 ·
Increasing revenue regardless of price increases
Never more needed than at the moment: increases in revenue to at least cover inflation and the rising food, energy and personnel costs that go along with it. But what strategies are available to hotels besides raising prices? We have summarized some examples:

Sina Niedermaier

Oct 13, 2022 ·
Forecasting in volatile times
Ash cloud, more and more supply through more and more hotels with constant demand, Covid crisis, Ukraine war, energy crisis, staff shortages - the last few years have been turbulent, the coming years will remain turbulent. But how can you create reliable forecasts in these times?

Sina Niedermaier

Aug 1, 2022 ·
Customer Centric Pricing in the Hotel Industry - The End of Market Segments?
Who doesn't know them - market segments in the hotel industry. But are they still up to date? Or perhaps they are too imprecise? But what are the alternatives? In this article, we try to give you an understanding of the concept of buyer personas.

Sina Niedermaier

Apr 4, 2022 ·
Tool v2 teaser
Our new tool will have complete redesign and will be rebuilt from the ground up

Daniel Schneider

Mar 17, 2022 ·
8 Tips To Increase Direct Bookings
During the pandemic, hotels saw an increase in direct bookings. However, a large proportion of online bookings still come through online travel agencies. So how can direct bookings be increased?

Sina Niedermaier

Mar 16, 2022 ·
New year, new us
We've launched a new website, migrated our system to be more performant and have layed out the groundwork roadmap for version 2 of our Tool.

Daniel Schneider

Jan 31, 2022 ·
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